Aldi Portuguese Wine
Aldi Portuguese Wine
Who has never drunk bad wine? When we talk about Aldi's Portuguese wine, there is nothing like starting with this disturbing question. The answer seems quite obvious to all of us. But it is possible to buy cheap wine without compromising quality, or Aldi's Portuguese wine will be just an invitation to a negatively unforgettable tasting experience. Let's scrutinise the origin and the real cost of this cheap Portuguese wine that has already made many cry and others laugh.
How are such wonderful prices on Aldi wine possible with this inflation?
To analyse the real quality of these types of wine, let's take into account a typical Aldi white wine offer. This current consumption Pinot Grigio is priced at £3.99. Being one of Aldi's best sellers, the vast majority of British have already had contact with him.
Reducing Excise Duty
Any wine that enters the UK will have to be subject to excise duty, the amount of this tax is defined by two things, the capacity of the bottle and the alcohol content. In the case of Aldi's Pinot Grigio, which has 11.5% and 750ml capacity, we would be talking about a £2.60 tax.
It is very important to save the excise duty is considered cost, so the value of VAT is taxed over the Excise.
Withdrawing the 20% VAT we would keep the modest amount of £3.33, which subtracting the excise amount of £2.60 would go to £0.72.
The miracle of ALDI's cheap wine
Right now they must be thinking exactly the same as me. Is the wine I drink only worth £0.72?
The answer is no, this type of product to reach the shelves goes through another series of inherent costs. Let's start with the ALDI margin, typically in this type of product supermarket chains use margins between 15% and 30%. Calculating by the lowest limit we would be talking about lowering the actual cost value to £0.62.
The glass bottle usually costs between £0.28 and £0.39. Lowering the amount to £0.34. The cost of labels is around £0.15 and the cost of transportation can be at £0.10.
Which leaves us the wonderful amount of £0.07, from which we would still have to subtract the margin of the wine producer.
Is it really wine?
The truth is that we assume so. Believing that in regulatory entities of the sector they act in all their fulness.
But let's observe the producer responsible for our reference product. If we do a quick google search, we only find small references on vivino.com and wine searcher, all of them published by people who tasted the wine. Doing further research we did not find any reference to the producer or the true origin of the lot.
In the next article we will explain how to find the Portuguese wine producer they are consuming through the lot number on the label.
Returning to ALDI's miraculous Pinot Grigio, I think we can consider this whole plot quite suspicious.
ALDI vs Jesus Christ
These prices exist, so we cannot deny a miracle of modern times. Buying wine that costs less than water is both miraculous and misleading. For those who have faith in the conversion of water into wine, I think it is a very interesting extrasensory experience.
For all other good wine lovers, run away. Because as a rule water does not turn into wine, but wine in turn can turn into water or even worse, into an allegorical mixture of chemicals and yeasts that take our skin to the very same hell as Dante.
Leaving euphemisms and metaphors aside, wine should be consumed in moderation. Therefore, drinking a good wine is within the reach of most people, as long as its consumption is done sparingly. All Portuguese wines that are above £10 on islandwinestore.com are excellent quality specimens that can prevent us from unpleasant surprises at that social dinner where the wine cannot fail. Avoid those disguised smiles when you ask if the wine is good.
Don't forget, quality always comes first.