Its fun label was developed by Hauke Vagt, an artist who portrays a loyal Lisbon scene. The BAG in BOX package is a practical solution for those who want to avoid the weight and risk of glass containers. Moreover, it is perfect for people who just want to have a "small glass" in the evening to relax, but don't want to end up drinking the whole bottle on a Wednesday. The package has a valve that prevents air from entering. This way, the wine doesn't oxidize.